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How ‘Buyer Modalities’ Affect Your Conversion Rates

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When I was a vacuum cleaner salesman, I used to do my level best to ‘profile’ prospects while I was in their homes. Were they neatfreaks? Parents? Gearheads? Newlyweds? Seniors? All these things would affect what I focused on during the sales presentation. Salespeople have used these tactics forever, but on the web, we don’t have […]

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