5 Copy Tweaks That Sent Conversions Soaring
In conversion optimization, small changes can make a huge difference. With simple tweaks to your design, copy or layout, your website can reach out and turn visitors into customers. Yet far too often,...
View ArticleWhat ‘90s R&B Teaches Us About User Segmentation
Sometimes when you have a hammer, everything looks like a nail. For site owners, this is an easy trap to fall into. If you have an exciting new promotion, it’s tempting to serve it to all your traffic....
View Article4 Examples of CRO ‘Best Practices’ Getting Spanked
If you’ve read anything about conversion optimization (CRO), you’ve probably seen the term ‘best practices’ thrown around. CRO best practices are commonly accepted areas you should be addressing to...
View ArticleThe 4-Hour Website Optimization Challenge: What Would the Experts Do?
As marketers, the clock always seems to be against us. So when it comes to conversion optimization, most of us simply don’t have enough hours in the day to plan and execute a proper strategy—even if we...
View ArticleHow ‘Buyer Modalities’ Affect Your Conversion Rates
When I was a vacuum cleaner salesman, I used to do my level best to ‘profile’ prospects while I was in their homes. Were they neatfreaks? Parents? Gearheads? Newlyweds? Seniors? All these things would...
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